Closing the Loop: REDcycle Awareness Campaign

PepsiCo partnered with REDcycle to raise awareness about the recycling of soft plastics, specifically showing how everyday chip packets can be transformed into useful new products. With multiple brands under PepsiCo’s umbrella, the challenge was to design creative that was flexible enough to adapt seamlessly across their portfolio.

We developed a suite of five animations, each customised in colour and branding for Smith’s Chips, Doritos, Red Rock Deli, Sunbites, and Twisties. The animations highlighted the journey from snack packet to recycled product, making the process clear, engaging, and instantly recognisable to consumers across all brand touchpoints.