REDcycle
Awareness campaign
PepsiCo in conjunction with REDcycle wanted to create awareness around the recycling of its chip packets. The brief was to show that the recycled chip packets are turned into new, useful objects through the REDcycle initiative. As they own multiple brands, part of the brief was to make an animation that could adapt easily to the colours of each brand. We created 5 different animations and colourways, including Smiths Chips, Doritos, Red Rock Deli, Sunbites and Twisties (all brands).
Credits
Art direction, design, storyboard & animation - Victoria Sharp
Production Company - Outshine Media
Styleframes
Initial style frames exploring alternative colourways for the different brands.
Versions
Below are the final 5 brand versions for: Smiths Chips, Doritos, Red Rock Deli & Twisties (Allbrands), each with different colourways, packets and branding. Red Rock Deli and Twisties also chose alternative voice-over artists.