I Am Me

Opening titles and branding pack

I Am Me is a fun, children's television series that explores the world through the eyes of pre-school children, with their friend, the magical puppet Dash the Dragon there to help them.

The child-like illustrative graphic design elements were designed to help reinforce the world from the perspective of the child. With a vibrant colour palette, I created a hand drawn font, which was used across the episodes and appeared as a design element in the show theme songs ‘Little Old Me’ and ‘You Name It’. We created many re-useable brand elements, such as transitions, background and animated theme songs.